Public Relations & Advertising |
| Degree Awarded: Bachelor of Arts |
|
53 hrs |
| AREA |
SUBJECT |
CREDITS HRS |
A |
Essential Skills |
9 |
B |
Institutional Options |
5 |
C |
Humanities/Fine Arts |
6 |
D |
Sciences, Math, Technology |
10 |
E |
Social Sciences |
12 |
*** |
Additional Requirements |
5 |
| Foreign Language Elementary II |
3 |
| Foreign Language Intermediate I |
3 |
(These may include the second elementary level course and the first intermediate level course of the same language, or two intermediate level courses in the same language.)
Recommended:
SPAN 1002 & SPAN 2001
or
SPAN 2001 & SPAN 2002 |
Area F: Courses Appropriate to
Program of Study |
12 hrs |
COMM 2101
COMM 2105
COMM 2106
COMM 4810
|
Writing for the Media
Mass Media and Society
African-Americans in the Media
Intro to Communications Research |
3
3
3
3 |
PROGRAM OF STUDY: PUBLIC RELATIONS & ADVERTISING |
36 hrs |
COMM 3110
COMM 3120
COMM 3401
COMM 4101
COMM 4106
COMM 4402
COMM 4406
COMM 4705
COMM 4902 |
Desktop Publishing
Introduction to Communications Theory
Introduction to Public Relations and Advertising Advertising Copy Writing
Communications Practicum
Public Relations and Advertising Campaigns
Public Relations and Advertising Workshop
Communications Law and Ethics
Professional Media Internship |
3
3
3
3
3
3
3
3
3 |
Choose one of the following courses: |
COMM 3102
COMM 3101
COMM 3130
COMM 3301
COMM 4810 |
Photo-Journalism
Media Arts and Design
History of Journalism
Introduction to Radio and Television Production Introduction to Communications Research |
3
3
3
3
3 |
Other Requirements |
6 |
SPEH 4101
|
Advanced Speech
|
3
|
| GEOG 1101 |
Introduction to Human Geography |
3 |
Electives |
9 |
ENGL 2104 |
REQUIRED ELECTIVE |
3 |
Minor |
15 hrs |
Total hours required for the major
in
Mass Communications
with a
Public Relations & Advertising Concentration |
125 hrs |
| |
MINOR IN MASS COMMUNICATIONS |
| All students minoring in mass communications are required to take and satisfactorily complete fifteen semester hours which must include COMM 2101 and other communications courses at 3000 or higher levels; however, COMM 2106 (African-Americans in the Media) may be taken with permission of the mass communications coordinator or the chair of the department. Suggested courses include, but are not limited to:
|
| COMM 2101 |
Writing for the Media (required) |
3 |
| COMM 3110 |
Desktop Publishing |
3 |
| COMM 3120 |
Introduction to Communications Theory
(Prereq: Junior standing) |
3 |
| COMM 3302 |
Speech for Radio and Television |
3 |
COMM 3401
|
Intro. to Public Relations and Advertising
(Prereq: COMM 2101) |
3 |
