COMM 2101 Writing for the Media............................................... 3 Crts

Lecture and laboratory course introducing students to the fundamentals of writing news stories for print and broadcast media including public relations.

Prerequisites: ENGL 1101 and ENGL 1102

COMM 2105 Mass Media and Society.......................................... 3 Crts

General examination of the foundations, organization, control, and current status of the media. Economic and social impact of the media (radio, television, newspapers, books, magazines, and comics) are surveyed. Broad comparisons of the American with foreign media systems are included.

COMM 2106 African-Americans in the Media.............................. 3 Crts

A survey of the history, the contributions, representation, and portrayal of African-Americans and other minorities in the media. Assessment of the impact of such portrayal on social, political, and cultural interactions.

COMM 3101 Media Arts and Design............................................. 3 Crts

The development of basic skills in graphics for print and television. The course introduces students to the practice of image making and new technologies. It includes layout, page design, and other graphic elements necessary for public relations and advertising campaigns.

COMM 3102 Photo-Journalism .......................................................3 Crts

Instruction in taking, developing, and printing pictures for news purposes. Digital camera required.

COMM 3105 Writing for Newspapers and Magazines...................3 Crts

A continuation of COMM 2101 with emphasis on writing for the print media.

Prerequisite: COMM 2101

COMM 3110 Desktop Publishing......................................................3 Crts

An in-depth, hands-on application of at least two desktop publishing software packages (Pagemaker and Quark Express) as writing tools.

Prerequisite: COMM 3102

COMM 3120 Introduction to Communications Theory....................3 Crts

An overview of the major concepts and applications of human mass communications theories. While interpersonal and intercultural communications will be examined, applications of the theories and concepts in the mass media will be emphasized.

COMM 3130 History of Journalism..................................................3 Crts

An historical survey of the principal developments in journalism from the eighteenth through the twentieth centuries.

COMM 3201 Feature Writing...........................................................3 Crts

A course designed to further develop a student's skill in researching, organizing, and writing news features and human interest stories.

Prerequisite: COMM 3105

COMM 3301 Introduction to Radio and T.V. Production................3 Crts

Introduction to television and radio station equipment and pre-production elements necessary to produce a television show.

Prerequisite: COMM 3303

COMM 3302 Speech for Radio and Television................................3 Crts

A course designed to teach the basic techniques of radio and television broadcasting. Emphasis on newscasting, advertising, sportscasting, and announcing formats.

Prerequisite: SPEH 1101

COMM 3303 Scriptwriting for Radio, TV, and Film.........................3 Crts

A study of basic characteristics of writing for radio and television.

Prerequisite: COMM 2101

COMM 3401 Intro. to Public Relations and Advertising.................3 Crts

An introduction to the role of public relations and advertising in our society, how "publics" and markets are determined and targeted, the different types of public relations fields, the use of public relations in image packaging, the use of advertising in selling goods and services, and the relationship of advertising agencies to advertisers and media.

Prerequisites: ENGL 1102 and COMM 2101 and COMM 3110

COMM 3402 Advertising Media Sales and Purchases....................3 Crts

Analysis of major media sales practices, including organization and preparation of radio, newspaper, television, or magazine presentations for advertising clients. Introduction to common media sales terminologies, data collection, and calculations and tools, including ratings and rate cards.

COMM 4101 Advertising Copy Writing...........................................3 Crts

Principles and practices of planning, preparing, and writing effective advertising messages for newspapers, magazines, industrial publications, the trade press, radio, television, mail order, and billboards. Analysis and critique of current advertisements. Copy and product tests in relation to markets.

COMM 4105 Editorial Writing..........................................................3 Crts

Conceptualizing, researching, and writing effective editorials for the mass media.

Prerequisite: COMM 3105

COMM 4106 Communications Practicum.........................................3 Crts

Intensive field and laboratory practice on video, audio, or print projects under faculty supervision.

Prerequisite: Permission of instructor

COMM 4107 Advanced Television Production................................3 Crts

Advanced instruction and practice in television production, including directing, programming, and equipment.

Prerequisite: COMM 3301

COMM 4110 Advanced Radio Production........................................3 Crts

Advanced instruction and practice in radio production, including directing, programming, and equipment.

Prerequisite: COMM 3301

COMM 4115 Independent Study...................................................... 3 Crts

Directed individual work under the guidance of various faculty members.

Prerequisite: Permission of the instructor

COMM 4170 Advanced Newspaper Writing and Reporting...........3 Crts

Instruction and practice in reporting all areas of public affairs. Includes ethics of journalism, law of libel, right of privacy, fair comment and criticism, privileged matter, and other issues.

Prerequisite: COMM 3105

COMM 4201 Copy Editing................................................................3 Crts

Designed to give students training in the theory and practice of copy editing and headline writing. Simulated local news copy and wire service stories are used.

Prerequisite: COMM 3105

COMM 4211 Newspaper Production................................................3 Crts

Copy editing, headline writing and newspaper layout. Emphasis upon the principles and skills involved in producing a newspaper by the off-set of cold type method.

Prerequisite: Prior approval of instructor

COMM 4402 Public Relations and Advertising Campaigns........... 3 Crts

Analysis of contemporary public relations and advertising issues. Development of public relations and advertising campaigns involving research, planning, and preparation/presentation for various types of public relations and advertising organizations. Problem-solving and decision-making techniques.

Prerequisites: COMM 3401 and COMM 4101

An intensive, hands-on course that stresses the production of professional quality public relations and/or advertising materials pre-approved or specified by the instructor. Students work in groups but meet as a class with instructor for critiques. Focuses on products that meet professional standards in content, style, and quality.

Prerequisites: COMM 3401

COMM 4705 Communication Law and Ethics..................................3 Crts

Study of the laws affecting American media, including the concept of freedom of speech and press, federal regulatory agencies, libel, slander, copyright, and invasion of privacy. Junior or senior standing.

COMM 4810 Intro. of Communications Research...........................3 Crts

An introduction to social science research concepts and techniques in the study of the mass media. Survey of quantitative research methods in the media situations and media rating services.

Prerequisites: COMM 2105 ENGL 1102, MATH 1101

COMM 4815 The Documentary........................................................3 Crts

A survey and analysis of the documentary format employed in film productions, 1945-1970's, and preparation and production of a mini-documentary.

Prerequisites: COMM 4107 and COMM 3303

COMM 4902 Professional Media Internship.................................. 3 Crts

A course open only to juniors and seniors majoring in mass communications; Students work with various professional media in Savannah and other areas. Junior or senior standing.

Prerequisites: COMM 2101 and permission of instructor